Netmino

Today Facebook is catching more and more criticism from users, but especially from “authorities” like journalists, bloggers or politicians.

For some like Openbook or Facebook Protest it is not far from the guerilla we knew at the time of the “netiquette“!

And this is normal since the privacy policy of Facebook is far from transparent as explained in a wonderful graphic on the NYT!

But it’s more important to understand that for Facebook – exactly as for Google – we are their products NOT their customers! Both make indeed money only by selling the audiences that the users are! And they are very successful because most users were very cheap to acquire (see my previous post) and benefit in exchange for services they have become addicted.

And ultimately the real question is whether we are interesting products for the marketers to which we have been sold: have they sold enough products or services to justify all the money they paid to Facebook and Google? And can they actually measure the return on investment?

Fortunately there are gurus to reassure the marketers!