Netmino

Even if Facebook made amends (see the instructive responses made by Elliot Schrage), the controversy about the protection of privacy in the social networks is rising, both in the U.S. and Europe.

And some like Diaspora even work to an alternative! Looks interesting indeed.

We must therefore ask the question of the true value of personal data for both the individual and those who collect them. As well said by Mark Jeffery, a professor at the Kellogg University, most people do not hesitate to provide personal data in exchange of a T-shirt, a white paper or simply to find back and chat with old friends… But those who collect personal data benefit even more because they become legally owners of these data!

So collecting personal data is by definition very cheap!

But it can be very profitable if the collector is selling or renting this information to marketers and especially if like “Fakebook”, you sell “anonymized demographically targeted” data without any names or other personal data.

Which is far more clever as I’ll explain in another post… Stay tuned