If like me you care about privacy, I suggest you follow the blog of a Canadian expert!
Today with all the trouble and controversy about the social networks I mentioned in my previous posts, I have the opportunity to reassert that Netmino exists because we want to offer to the users a solution to completely and safely manage and share all their personal data.
But clearly we have opted for the iPhone OS as platform because by definition it’s safer than the Web. On the iPhone OS, everything is under the control of the user, on the Web those who collect and manage personal data always end up abusing it! That is inherent in their business model… as demonstrated by Plaxo, Facebook or MySpace. Mark Zuckerberg’s “apologies” and its new rivals will not change this logic!
So if you care about privacy, create and manage your social networks on a platform you control NOT on the Web. With Netmino, you create on your iPhone (iPod Touch or iPad) as many personal and professional profiles as you need and you share and update them as you decide with all your networks: family, friends, colleagues, customers, suppliers…
“Social Networking and privacy are too important to be entrusted to a third party!”
A new flaw has been discovered in the social networks just a week after Fakebook made amends! So Elliot Schrage was lying!?!
Today the trust is probably broken just when Facebook is on the Time’s cover story: very bad timing…
Again Frédéric sent me a very interesting link.
It confirms that the crisis is real at Facebook: they are loosing users probably far more that they admit!
And since Facebook is not a listed company, all their figures are suspect: pure “public relations”…
And as you know, it’s not the first U-turn on privacy at Facebook!
In the iPhone community, a patent from Apple has been largely covered due to the potential Facebook integration into the next iPhone OS.
The patent was originally filed in Q3 2008 and the purpose is indeed to simplify exchanges of data like contacts from address books or profiles from social networks between electronic devices.
Knowing that a lot of iPhone apps – including Netmino – are natively offering such exchanges and are not rejected from the App Store, I am mot sure Apple is effectively defending this patent!
Today Facebook is catching more and more criticism from users, but especially from “authorities” like journalists, bloggers or politicians.
For some like Openbook or Facebook Protest it is not far from the guerilla we knew at the time of the “netiquette“!

And this is normal since the privacy policy of Facebook is far from transparent as explained in a wonderful graphic on the NYT!
But it’s more important to understand that for Facebook – exactly as for Google – we are their products NOT their customers! Both make indeed money only by selling the audiences that the users are! And they are very successful because most users were very cheap to acquire (see my previous post) and benefit in exchange for services they have become addicted.
And ultimately the real question is whether we are interesting products for the marketers to which we have been sold: have they sold enough products or services to justify all the money they paid to Facebook and Google? And can they actually measure the return on investment?
Fortunately there are gurus to reassure the marketers!
Like me, you’ve probably read the ferocious email exchange between Steve Jobs and Ryan Tate.
I am of course happy to see that Steve Jobs – like me – do not like programs that steal private data. But as an iPhone and iPad user, I have questions about the programs which Steve Jobs alluded: is it Facebook or Google Street View!?!!
Even if Facebook made amends (see the instructive responses made by Elliot Schrage), the controversy about the protection of privacy in the social networks is rising, both in the U.S. and Europe.
And some like Diaspora even work to an alternative! Looks interesting indeed.
We must therefore ask the question of the true value of personal data for both the individual and those who collect them. As well said by Mark Jeffery, a professor at the Kellogg University, most people do not hesitate to provide personal data in exchange of a T-shirt, a white paper or simply to find back and chat with old friends… But those who collect personal data benefit even more because they become legally owners of these data!
So collecting personal data is by definition very cheap!
But it can be very profitable if the collector is selling or renting this information to marketers and especially if like “Fakebook”, you sell “anonymized demographically targeted” data without any names or other personal data.
Which is far more clever as I’ll explain in another post… Stay tuned
I’ve received my iPad one month ago and honestly and as expected I became a real addict.
Of course living in Belgium I don’t yet have an access to all the fabulous apps like eBooks or iWorks. In July I guess…
Until now, one of the most interesting app I’m using daily is the “Editors’ Choice” of the New York Times: it’s free and great to read the digest of the newspaper!
Just to mention the last ones:
Tell-All Generation Learns to Keep Things Offline
Facebook Security Flaw Publicizes Private Chats
The BBC News app is also very interesting with articles like:
Embarrassing Facebook bug exposed
I warmly recommend the apps and the articles. Enjoy reading!
A new rumor is launched regarding an integration of Facebook in the OS 4.0.

It’s not a surprise for us as we know that Apple has confirm the support of CardDAV currently under development in the IETF work group we’re one of the members. It’ll be indeed a mean to publish and share your address books on the Web and to synchronize it with your iPhone Contacts or with Netmino of course !
Stay tuned!